Make the Best Happen at BPI!
It was another evening of fun as we were invited to the media launch of BPI's newest campaign. BPI's executives, led by Ms. Cristina Sy, were present to welcome members of media and the bloggers. The campaign made it clients aware of the important points to prioritize in our goals.
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| Ms. Cristina Sy, VP, Area Business Director-Negros Area |
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| The Negros Bloggers members with the BPI executives (standing, right) |
Make the best happen for you and your loved ones! Whether it is for travel, shopping, food or education. Visit https://makethebesthappen.ph/
Here is the Official Press Release:
PRESS
RELEASE I December 8, 2015
BPI sets new banking trend with Make the Best
Happen campaign
BACOLOD CITY—Bank of
the Philippine Islands (BPI) is setting a new trend in banking with its Make
the Best Happen campaign.
Over and above
offering its slew its range of products and services, BPI first of all wants to
support its clients by helping them focus on their life aspirations.
BPI, the first
bank in the Philippines and in the Southeast Asian region, has a wide range of
consumer, corporate, and investment banking products and services.
In a
statement, Cezar P. Consing, BPI President, said the bank wants to focus on
needs-based financial planning where individuals make decisions based not on
returns but on the goals they want to achieve.
The
process begins with helping clients identify their life needs and goals and
then create a priority list based on those aspirations. Clients are then
encouraged to make personal financial assessments, computing, among others,
one’s net worth, cash flow requirements, and even emergency funds.
Based on this
initial assessment, BPI helps clients create a game plan, mindful of their
budgets, goals, risk profile, and investment options.
“BPI empowers
Filipinos to make the best of their lives happen by through its innovative and
accessible financial solutions,” Consing said.“We strive to know and understand
the individual circumstances and financial needs of our clients, then offer
financial advice. Only then do we propose certain solutions that are suitable
and customized for each and every client.”
Tricia
Quiambao, Head of BPI’s Strategic Brand Management, said BPI’s Make the Best
Happen campaign is a different look on banking. “We put a premium on
understanding our clients and their needs, whether it’s to travel, or start a
business, or fund their children’s education,” she said.
“As people
become more and more aware of the world around them and the many possibilities
and opportunities it offers, BPI would like to enable them to accomplish those
goals and aspirations better, faster and more efficiently.”
Cristina J.
Sy, Vice-President and Area Business Director for Negros Area, added: “Iloilo’s
vibrant economy is an important growth driver in the region, and BPI has
proudly witnessed this transformation of the city and the province.With Make
the Best Happen, we aim to expand the conversation with our clients and
friends, beyond solutions and into actual life and lifestyle choices, in line
with Iloilo’s transformation.”
The microsite
devoted to the Make the Best Happen campaign—makethebesthappen.ph—addresses
some of the top life and lifestyle goals of most individuals: travel, health,
parenting, shopping, future, and dining. Its content is enriched every week
with updated content derived from current areas of interest.
CAMPAIGN PERFORMANCE HIGHLIGHTS
We
situated social listening at the heart
of the Make the Best Happen campaign to really know what consumers are most
interested in. This was our way of ensuring that we stay relevant to our
public.
·
The
“Make the best happen” video has garnered 1.5M online video views to date.
·
Makethebesthappen.ph
has 200,000 page views to date.
We
continue to enable our clients to make the best happen. The top 5 most viewed
articles on the site were about how to make the best of shopping, fitness and
family bonding, showing that we have financially
enlightened consumers who know exactly what they need, and want to make smarter
use of their money and time.
Top 5 most viewed articles (as of Dec. 6, 2015)
·
Awesome
Quality Purchases You Need in Your Life Right Now
·
24/7
Shopping: Favorite Stores That Have Online Shopping Sites (You Didn’t Know
about)
·
Hack
Your Life: The Smart and Sassy Guide to Stress-Free Christmas Shopping
·
YouTube
Workouts Inspiring Enough to Get You on Your Feet
·
Fun
Family Bonding Places for Your Homecoming Dinner
This
campaign has shown our relevance to the younger target market as the campaign
is able to engage younger age groups. Most of those who have visited are in the
following age groups: 18 to 24; 25 to 34; 35 to 44.
Please click here for the Official video.
Please click here for the Official video.
