Make the Best Happen at BPI

Make the Best Happen at BPI!

It was another evening of fun as we were invited to the media launch of BPI's newest campaign.  BPI's executives, led by Ms. Cristina Sy, were present to welcome members of media and the bloggers.  The campaign made it clients aware of the important points to prioritize in our goals.

Ms. Cristina Sy, VP, Area Business Director-Negros  Area

The Negros Bloggers members with the BPI executives (standing, right)

Make the best happen for you and your loved ones!  Whether it is for travel, shopping, food or education.  Visit https://makethebesthappen.ph/ 

Here is the Official Press Release:

PRESS RELEASE I December 8, 2015

BPI sets new banking trend with Make the Best Happen campaign

BACOLOD CITY—Bank of the Philippine Islands (BPI) is setting a new trend in banking with its Make the Best Happen campaign.

Over and above offering its slew its range of products and services, BPI first of all wants to support its clients by helping them focus on their life aspirations.

BPI, the first bank in the Philippines and in the Southeast Asian region, has a wide range of consumer, corporate, and investment banking products and services.

In a statement, Cezar P. Consing, BPI President, said the bank wants to focus on needs-based financial planning where individuals make decisions based not on returns but on the goals they want to achieve.

The process begins with helping clients identify their life needs and goals and then create a priority list based on those aspirations. Clients are then encouraged to make personal financial assessments, computing, among others, one’s net worth, cash flow requirements, and even emergency funds.

Based on this initial assessment, BPI helps clients create a game plan, mindful of their budgets, goals, risk profile, and investment options.

“BPI empowers Filipinos to make the best of their lives happen by through its innovative and accessible financial solutions,” Consing said.“We strive to know and understand the individual circumstances and financial needs of our clients, then offer financial advice. Only then do we propose certain solutions that are suitable and customized for each and every client.”

Tricia Quiambao, Head of BPI’s Strategic Brand Management, said BPI’s Make the Best Happen campaign is a different look on banking. “We put a premium on understanding our clients and their needs, whether it’s to travel, or start a business, or fund their children’s education,” she said.

“As people become more and more aware of the world around them and the many possibilities and opportunities it offers, BPI would like to enable them to accomplish those goals and aspirations better, faster and more efficiently.”

Cristina J. Sy, Vice-President and Area Business Director for Negros Area, added: “Iloilo’s vibrant economy is an important growth driver in the region, and BPI has proudly witnessed this transformation of the city and the province.With Make the Best Happen, we aim to expand the conversation with our clients and friends, beyond solutions and into actual life and lifestyle choices, in line with Iloilo’s transformation.”

The microsite devoted to the Make the Best Happen campaign—makethebesthappen.ph—addresses some of the top life and lifestyle goals of most individuals: travel, health, parenting, shopping, future, and dining. Its content is enriched every week with updated content derived from current areas of interest.

CAMPAIGN PERFORMANCE HIGHLIGHTS

We situated social listening at the heart of the Make the Best Happen campaign to really know what consumers are most interested in. This was our way of ensuring that we stay relevant to our public.

·         The “Make the best happen” video has garnered 1.5M online video views to date.

·         Makethebesthappen.ph has 200,000 page views to date.

We continue to enable our clients to make the best happen. The top 5 most viewed articles on the site were about how to make the best of shopping, fitness and family bonding, showing that we have financially enlightened consumers who know exactly what they need, and want to make smarter use of their money and time.

Top 5 most viewed articles (as of Dec. 6, 2015)

·         Awesome Quality Purchases You Need in Your Life Right Now

·         24/7 Shopping: Favorite Stores That Have Online Shopping Sites (You Didn’t Know about)

·         Hack Your Life: The Smart and Sassy Guide to Stress-Free Christmas Shopping

·         YouTube Workouts Inspiring Enough to Get You on Your Feet

·         Fun Family Bonding Places for Your Homecoming Dinner

This campaign has shown our relevance to the younger target market as the campaign is able to engage younger age groups. Most of those who have visited are in the following age groups: 18 to 24; 25 to 34; 35 to 44. 

Please click here for the Official video.